Guia docente 2020_21 E. U. de Estudos Empresariais

Learning outcomes

Expected results from this subject	Training and Learning Results
To obtain the bases for scheduling and developing a commercial strategy with coherence in the internationalization of the company.		C3	D3
To acquire the capacity to manage an international market research, based in a previously defined methodology and using different prestigious sources of information. It includes the capacity to process the information obtained as well as its presentation.		C3
To identify and understand the main markets, as well as detecting potential markets, its characteristic and business opportunities.		C3	D3