Guia docente 2019_20
Facultad de CC. Sociales y de la Comunicación
Grao en Comunicación Audiovisual
 Subjects
  Company: Audiovisual and multimedia product marketing
   Competencies
Code Description
B4 Ability to present the results of academic works in written and oral forms and through audiovisual and computing means, according to the standards of communication disciplines.
B5 Knowledge of the constitutional values, ethical principles and deontological norms applicable to audiovisual communication, particularly those pertaining to equality between men and women, non-discrimination of people with disabilities and non-sexist uses of women’s images in mass communication media.
C26 Ability to carry out analysis and implementation of marketing strategies for the development, distribution and consumption of market-oriented audiovisual and multimedia products.
D1 To understand the importance of technological, economic and social changes in the development of audiovisual projects.
D5 To understand the importance of upholding a shared respect for the different people and peoples of the planet, for universal values of education, culture, peace and justice, for human rights, equality of opportunities and non-discrimination on the basis of gender, sexuality, race or religion.
D6 To understand the necessity of preserving the linguistic, audiovisual and cultural heritage of Galicia.
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