2. MARKETING STRATEGY |
2.1. The strategic planning of marketing.
2.2. Marketing Plan. |
4. MARKETPLACE AND CONSUMERS |
4.1. Definition and types of consumers.
4.2. Demand.
4.3. Competition.
4.4. The nature of market segmentation. |
6. PRICING DECISIONS |
6.1. The nature of pricing.
6.2. Identifing pricing contraints.
6.3. Strategies of prices. |
8. PROMOTION DECISIONS. |
8.1. The mix of communication: advertising, public relations, direct marketing, sales promotion and personal selling. |