II. Strategic Marketing. Commercial information
2. Commercial information |
2.1 The need of the information in the management of marketing
2.2 The marketing information system
2.3 Concept, content and applications of the commercial research
2.4 Phases of the commercial research |
4. Consumer Purchase behaviour |
4.1 The behaviour of the consumer
4.2 Approaches of behaviour of the consumer
4.3 Factors that affect to consumer behaviour
4.4 The purchase decision process |
6. Price |
6.1 Concept of price
6.2 Price definition process
6.3 Price strategies |
8. Distribution |
8.1 The channel of distribution
8.2 The functions of the distribution channel 8.3 Design of the channel
8.4 Management of the channel
8.5 The physical and logistical distribution |