COMMUNICATION ANALYTICS AND IMAGE MANAGING STRATEGIES
Analysis of local brands, in media and in social networks.
Image production for local strategies, in media and crossmedia multiplatforms.
Development of dialectic and critical competitions.
|
Seminar I: evaluation publications for local business in commercial communication in Facebook and another socialplatforms
Workshops in practical classes
- organisation of small cooperative groups to manage communication for associations or local customers in social networks.
- Iconography gained through content and brand strateg, advertising media and crossmedia distribution . |
STRATEGIES IN PUBLIC RELATIONS AND ANTHROPOLOGY OF THE IMAGE COMMUNICATION.
Analysis of profiles, studies of influence and interpretation of corporate reputation.
Development of rhetorical and managerial competitions in events and in social networks.
Practice in strategies of internal communication in communities, strategies of public relations for organisations and open strategies in social networks. |
Seminar evaluation of solutions to critical cases posed and resolved in small cooperative group.
Workshops in the practices on socialmedia iconology
- Internal communication and construction of community
- Management of public affairs and communities iconology.
- Open communication and citizen movements |
PERSONAL BRANDING AND COLLABORATIVE TRANSMEDIA
Solution of conflict in group and with customer.
Development of poetic and creative competitions in design and innovation of communication.
Strategy of personal brand and collaborative projects
|
Seminar of evaluation: presentation of personal brand project
Practices in portfolio during the course:
- Weekly annotation of the learning in the blog, or in social networking profile.
- Iconographic analysis of personal brands.
- Iconologic analysis of referents and influencers in socialmedia professional networks. |
