2.- THE SURROUNDINGS OF THE COMPANY. |
2.1. The general surroundings 2.2. The specific surroundings |
4.- THE HUMAN FACTOR IN THE COMPANY. |
4.1.- Business culture 4.2.- The leadership 4.3.- The power in the organisations 4.4.- Direction and management of human resources |
6.- INTRODUCTION To THE FUNCTION OF MARKETING And COMMERCIALISATION |
6.1.- The system of marketing: basic concepts and decisions of marketing. 6.2.- Investigation of markets 6.3.- Segmentation of markets and positioning of the product. 6.4.- Decisions of marketing |
8.- INTRODUCTION To THE FUNCTION OF PRODUCTION And LOGISTICAL |
8.1.- Basic concepts of the system of production and logistical. 8.2.- Objective of the function of production 8.3.- Types of productive systems 8.4.- Planning of the production |