Guia docente 2014_15 Facultade de Ciencias Empresariais e Turismo

Contidos

Tema	Subtema
1. Marketing and Promotion	Lexical input: Tourism marketing, advertising, tourism trends, developing a campaign Communication: marketing a local destination Language focus: Language of negotiation
2. Hotel branding	Lexical Input: Brands and branding, Boutique Hotels, Hotels of the future Communication: creating a business, developing a business plan Language focus: making predictions, degrees of certainty
3. Jobs	Lexical Input: careers in tourism, applying for a job, salaries Communication: cover letters, C.V. writing, job interviews Language focus: depending prepositions, adjectives of personality