Guia docente 2014_15 Facultade de Ciencias Empresariais e Turismo

Contents

Topic	Sub-topic
1. Fundamentals of strategic management and business strategy	1. Nature of strategic management 2. Value creation 3. Aims and values
2. The general enviroment of the company	1. Analysis of the general enviroment 2. Techniques for analyzing the general environment
3. Specific enviroment of the company	1. The competitive enviroment 2. The five forces model 3. Strategic groups
4. The internal enviroment of the company	1. Diagnostic techniques 2. Analysis of resources and capacities
5. Competitive advantages and strategies	1. Basic competitive advantages 2. Creating a competitive advantage 3. Sustaining a competitive advantage
6. Strategy development: Directions and methods of development	1. Expansion strategy 2. Diversification strategy 3. Methods of development
7. Evaluation and implementation of strategies	1. Evaluation and organisational change 2. Organisational culture 3. Planning and control