Guia docente 2023_24 Instituto de Educación Superior Intercontinental da Empresa (IESIDE)

Contents

Topic	Sub-topic
1 - Basic concepts of Strategic Management	- Concept of Strategy - Strategic Management. Decisions. - Levels of Strategy: corporate, business and functional - The process of Strategy: phases (analysis, formulation and implementation)
2 - Business mission and objectives	- Strategy Statements: Mission, Vision and strategic Objectives - Value creation and Stakeholders
3 - Analysis of the general environment	- Introduction - The PESTEL framework. Key drivers for change - The environment’s strategic profile
4 - Analysis of the specific environment	- Competitive environment definition: industry, business and market - The Five Forces framework: Industry’s level of attractiveness - Competitors: Strategic groups and Segments
5 - Internal analysis of the company	- The Strategic Drift - Strategic Capabilities: resources and competences - The Value Chain - The SWOT analysis
6 - Strategic and competitive advantages	- Introduction - Cost Leadership and differentiation advantages - The Strategy Clock - Strategies based on an industry’s maturity state
7 - Corporate strategies. Design and implementation.	- Directions for Strategic Development: expansion and diversification - Portfolio or BCG Matrix - Methods of Development: internal vs. external
8 - Strategy implementation and control	- The Strategy Evaluation and Selection Process - General Summary