Guia docente 2023_24
Escuela de Ingeniería Industrial
Grado en Ingeniería Mecánica
 Subjects
  Business: Introduction to business management
   Contents
Topic Sub-topic
1. THE COMPANY 1.1 The nature of the firm
1.2 The role of the company in the socio-economic system.
1.3 The company as a system.
1.4 The environment of the company.
1.5 Company objectives and goals.
1.6 Types of companies.

2. FINANCIAL MANAGEMENT (PART I). ECONOMIC AND FINANCIAL STRUCTURE OF THE COMPANY 2.1 Economic and financial structure of the company.
2.2 Working Capital
2.3 Operating cycle and Cash Conversion Cycle
2.4 Working Capital requirement
3. FINANCIAL MANAGEMENT (PART II). UNDERSTANDING THE RESULTS OF THE COMPANY 3.1 The results of the company.
3.2 The profitability of the company.
3.3 The competitive strategy.

4. FINANCIAL MANAGEMENT (PART III). INVESTMENT DECISIONS. 4.1 Definition of Investment.
4.2 Types of investments.
4.3. Investment Appraisal Techniques
5. FINANCIAL MANAGEMENT (PART IV). FINANCING. 5.1 Concept of financing
5.2 Types of financing
5.3 Short-term External financing
5.4 Long-term external financing.
5.5 Internal financing
5.6 Solvency and liquidity.
6. OPERATION MANAGEMENT (PART I). GENERAL FEATURES 6.1 Production system.
6.2 Efficiency.
6.3 Productivity
6.4 Research, development and innovation (R+D+i).

7. OPERATION MANAGEMENT (PART II). PRODUCTION COSTS 7.1 Concept of cost.
7.2 Classification of costs.
7.3 The cost of production.
7.4 The margins of the company.
7.5 The profitability threshold.
7.6 The production threshold.
8. MARKETING MANAGEMENT 8.1 What is marketing?
8.2 Basic concepts.
8.3 Marketing tools: Marketing mix.
9. MANAGEMENT AND ORGANIZATION 9.1 Components of the organization and management system.
9.2 The management system.
9.3 The human system.
9.4 The cultural system.
9.5 The political system.
PRACTICAL CLASSES OF THE SUBJECT *
(*) Practical classes schedules can undergo changes depending on the evolution of the course.
Practical class 1: The company as a system
Practical class 2: The business environment and business types
Practical class 3: The economic and financial structure of the company (I). Basic concepts
Practical class 4: The economic and financial structure of the company (II). The balance sheet
Practical class 5: Operating cycle and Cash Conversion Cycle
Practical class 6: The results of the company. The income statement
Practical class 7: Investment appraisal techniques
Practical class 8: Sources of business financing
Practical class 9: Efficiency and productivity
Practical class 10: Costs, margins and breakeven point
Practical class 11: The basics of marketing
Practical class 12: The management system of the company: A case study
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