Guia docente 2023_24 Facultad de Comercio

Expected results from this subject

Expected results from this subject	Training and Learning Results
To be able to communicate effectively, clearly, concisely and accurately using non-sexist, inclusive language both within the organization and with external agents in national and international contexts	A3	B4		D1
To be familiar with the interrelation between strategic marketing and strategic management from the perspective of a market-oriented perspective, as well as the relationships between organizations and their milieus with the aim of designing, with the help of marketing concepts and tools, goals and strategies that will be deployed in a comprehensive marketing plan.	A3	B2	C7 C18
To understand the psycho-sociological processes through which people learn, make decisions, communicate, manage their needs and relations, negotiate, buy, etc. with the aim of acquiring useful skills in the personal and professional areas. Equality and diversity will be emphasized.	A5		C8	D1
To know and be able to use the chosen foreign language (English, French or German) orally and in writing, with the aim of using it for professional purposes, particularly for commercial activities.		B6	C18	D1