Guia docente 2023_24
Facultade de Comercio
Grado en Comercio
 Subjects
  Strategic marketing
   Assessment
  Description Qualification Training and Learning Results
Lecturing The attendance, attitude and participation of the students will be valued as a requirement to be entitled to continuous evaluation (see other comments). 2 B2
B6
C7
Case studies It will be valued the development (in class and outside class hours) and the delivery of case studies, as well as their presentation. The resolution of the case must be founded on a theoretical explanation. 18 B2
B3
B4
B5
B6
C24
Mentored work Development of a strategic marketing plan.
Group or individual work.
10 B2
B3
B4
B5
C24
Objective questions exam Knowledge will be valued through one or several tests with multiple choice and/or short answer questions (theoretical or practical). 30 B3
C7
C24
Essay questions exam Knowledge will be assessed through development questions (theoretical and practical). 40 B3
C7
C24
 
Other comments on the Evaluation

CONTINUOUS ASSESSMENT



To be entitled to "Continuous Assessment"
the students must attend a minimum of 80% of the practical classes and carry
out 100% of the practical activities that are requested (usually 1 per
practical class). In this way, if a student does not attend class (with
justification) they must deliver the task(s) or activity(ies) within 3 days
following the maximum delivery date, not taking into account non-attendance
only for the calculation of the minimum attendance percentage (80%).



For these purposes, the practices that are not
uploaded to the Moovi platform are NOT considered delivered, if the teacher
enables an entry for them, or in the absence of it, they are delivered on
paper. Late delivery has a minimum penalty of 50% of the grade. After 3 days of
the maximum delivery date, the tasks or activities will not be valued.



There will be some revision multiple choice tests at
the end of each of the theory topics. The scores obtained in these tests will
be taken into account to complement the mark corresponding to the practical
part.



There will also be a tutored project (compulsory for
continuous evaluation), which will have to be defended in an exhibition, and
which can be done individually or in a group (it will be the teacher who
decides).



The note of the practical part will be out of 1,8 points; the tutored work will be out of 1 point; Participation and attendance 0,2 points; Partial tests 3 points, while the final exam will have a weight of 4 points.



The students must obtain a pass in all the parts separately, to be able to opt for the pass in the subject. If you do not pass any part, you do not have the right to average the scores.



Students who do not meet the above requirements
(minimum attendance of 80%, pass practices and work separately) will have to
take the official exam of the subject by GLOBAL ASSESSMENT (with a score
of 0 to 10, being "Passed "a 5), ​​and this exam will be different
from that of continuous assessment students.

GLOBAL EVALUATION



The students must pass the officially set exam (with a
minimum grade of 5), which will be different from the exam in continuous
evaluation.



The subject that will enter for both types of
evaluation (continuous and global) for the final exam will be both the one
taught in the theoretical classes and the one taught in the practical classes,
and all the content available in Moovi.

SECOND CHANCE IN JULY FOR THE TWO EVALUATION
SYSTEMS



Official examination of the subject established by the
Center in its examination calendar, with the pass being 5 out of 10.
Exceptionally, the continuous evaluation system (and the grade obtained) is
maintained for students in continuous evaluation who did not pass in the
previous opportunity.

GENERAL FEATURES

  • In all systems, opportunities and jobs, the pass will
    be 50% of the score. And they must
    all be passed in order to be eligible for continuous assessment.
  • All the material taught throughout the semester
    (theory classes, practice classes, material available on Moovi), is subject to
    entering the exam.
  • Throughout the course, in the theory classes, revision
    tests (multiple choice questions) will be carried out, which will be taken into
    account for the calculation of the evaluation of the continuous evaluation.
  • All the exams will have a part of multiple choice
    questions and another part of development questions, these questions being able
    to be theoretical or practical (solving exercises/problems).


  • As long as the students passed the subject
    according to the criteria described above, a maximum of 0,5 points will be added
    to the grade obtained for participation in certain external activities that
    eventually take place during the semester in which the subject is taught, and
    that the teachers of this subject consider of interest. These may be activities
    organized by the center, the university, or other entities, such as visits to
    companies, talks, round tables, conferences, workshops, seminars, or the like.
    For this, the teaching staff of the subject will previously communicate to the
    students, by the usual means (in face-to-face hours or by Moovi), those
    activities in which participation will mean an increase in the grade.
    Participation in each activity will be rewarded with 0.25 points, and up to a
    maximum of 0,5 points; in any case, the final mark of the subject may not exceed
    the maximum of 10 points. The student must submit a document accrediting her
    participation and n each activity that you wish to be accounted for within the
    periods indicated by the person coordinating the matter. In the case of
    activities organized by the center, it will be in charge of compiling said
    information and transferring it to the teaching staff.

End of degree call:

In this call, the continuous assessment system is not applied, so the students must pass (5 out of 10) the exam on the officially set date. The exam includes all theory and practice.

NOTE: The dates of the exams can be consulted on the center's website https://fcomercio.uvigo.es

Universidade de Vigo            | Reitoría | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | España | Tlf: +34 986 812 000