Guia docente 2023_24
Facultade de Comercio
Grado en Comercio
 Subjects
  Strategic marketing
   Methodologies
Methodologies   ::  Teaching methodology guide
  Description
Lecturing Exposure of the theoretical concepts in the class encouraging the participation of the students.
Case studies Real cases, comment on news, analysis of business situations, debates, etc. This activity can be done individually or in a group.
Mentored work The student body, individually or in a group, prepares a document on the subject matter. It is an autonomous activity for students that includes the search and collection of information, reading and handling of bibliography, writing ...
Presentation Presentation and exhibition of Strategic Marketing works carried out by the students.
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