Strategic Marketing is proposed as a continuation of the subject "Business: Fundamentals of marketing" (1st year, 2nd semester), in which students have the opportunity to discover and learn about the discipline of marketing from the direction of the company, that is, as a system of thought and as a strategic management of tools and procedures.
The objective of this subject is to delve into the study of what marketing encompasses and means from a mainly strategic perspective. It is intended that students understand what the objectives, strategies and strategic actions are necessary to carry out the strategic planning of the company's commercial area and learn about the new marketing techniques that have been developed over the last few years.
In this way, students will be provided with the necessary knowledge that will allow them to develop positions in the management of the organization to implement strategic marketing plans that serve as a guide for the commercial actions of the company in the long term.
