The fast-paced process of globalization of the worldwide economic system originates important consequences for the firms’ activities: they are really pushed to operate increasingly in the international markets. Thus, studying and understanding the factors that drive the business globalization is essential for future managers, in particular, the learning of the strategies that are more suitable to face this new reality. Some of the learning outcomes of this subject are the understanding of the entry modes to international markets and how to evaluate them, the knowledge of the best location for each activity of the value chain, the understanding the strategies to selling products and services in the foreign markets, and the ability to manage the cultural distance
