Guia docente 2023_24
Facultad de Ciencias Económicas y Empresariales
Grado en Administración y Dirección de Empresas
 Subjects
  International strategic management
Subject Guide
IDENTIFYING DATA 2023_24
Subject International strategic management Code V03G020V01603
Study programme
Grado en Administración y Dirección de Empresas
Descriptors Total Cr. Choose Year Quadmester
6 Mandatory 3rd 2nd
Teaching language
#EnglishFriendly
Spanish
English
Prerequisites
Department
Coordinator
Guisado González, Manuel
E-mail manuelguisado@uvigo.es
Lecturers
González Garrido, Ada Alicia
González Loureiro, Miguel
Guisado González, Manuel
Rodríguez Domínguez, María del Mar
Web http://moovi.uvigo.gal
General description The accelerated process of globalization of the world economic system is causing important consequences for the activity of companies, which are increasingly forced to act in international markets. Therefore, it is necessary to study and understand the factors that lead to the globalization of business and, above all, the most appropriate strategies to deal with this new reality. Understanding and choosing the strategy for entering foreign markets, knowing the location of the activities in the value chain, understanding the marketing strategies for products or services and analyzing the management of the cultural distance between countries, are some of the objectives of this assignment.

English Friendly subject: International students may request from the teachers:
a) resources and bibliographic references in English,
b) tutoring sessions in English,
c) exams and assessments in English
Universidade de Vigo            | Rectorado | Campus Universitario | C.P. 36.310 Vigo (Pontevedra) | España | Tlf: +34 986 812 000