| Mentored work |
The Master's Thesis consists of a practical project in which students, individually, will design and implement their own communication strategy on social media and digital media to build a reputation for the job market or entrepreneurship. Thus, within this framework, two types of work will be admitted: work on the development of the student's personal brand in the online field and work on a trademark owned by the student. The work will cover both aspects related to strategy, metrics and evaluation of the effectiveness of the actions presented and those related to the creation of digital content (web or blog, writing, design, photography and video). |
