| Social media plan (maximum 20,000 words) |
Description and prior analysis of the personal profile or brand on which the work will be developed. Definition of objectives to be achieved. Description of audiences or target audience. Creation of a graphic corporate identity, with the necessary adaptations for the use of a blog and on social networks. Description of the strategy formulated and the proposed actions. These actions must include the creation of a blog and the presence of at least three social networks. From the point of view of content, it will be necessary to generate pieces of all kinds (text, image, photography, audiovisual, infographics ...) Plan development schedule: a plan must be included that includes a minimum of five blog entries and 100 pieces for social media. For the calculation of 100 published pieces, both the own content and the curation of third-party content related to the brand will be taken into account; in this sense, the volume of public pieces will be the sum of the publications in the set of social networks selected in the social media plan. Description of the metrics and indicators that will be used for the evaluation of the plan. |
