Guia docente 2023_24
Facultade de Comunicación
Máster Universitario en Comunicación en Medios Sociales y Creación de Contenidos Digitales
 Subjects
  Web and social media photography
   Contents
Topic Sub-topic
Introduction to visual language Image in a digital environment. Description of the visual language. Image creation process. Visual language tools. Book of style
Design Content analysis. Web: architecture, thematic and frequencies. Networks, the importance of formats. Newsletters. Planning.
Production and session Sources of photographs. Own photographer, external, stock, collaborators, and users. Design of a session based on work typology, number of photos, precise technical team, human team, and production needs.
Session Design of a session in base to typology of the work, *nº of photos, necessary technical team, human team and needs of production.
Case study Image management in different clients in an agency.
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