Guia docente 2023_24
Facultad de Comunicación
Máster Universitario en Comunicación en Medios Sociales y Creación de Contenidos Digitales
 Subjects
  Metrics analysis and effectiveness assessment in digital media
   Assessment
  Description Qualification Training and Learning Results
Project Development, step by step, of the first part of a project to measure effectiveness.
40 A3
B3
C7
C8
C9
D4
Project Development, step by step, of the second part of a project to measure effectiveness. 40 A3
B3
C7
C8
C9
D4
Systematic observation Monitoring the student's performance in the classroom: attendance, participation, use, behavior and evolution 20 A3
B3
C7
C8
C9
D4
 
Other comments on the Evaluation

CONTINUOUS ASSESSMENT

Assessment based on the active participation of
the student and the delivery of the work required throughout the course.

Global assessment of the learning process and
acquisition of skills and knowledge through face-to-face tests on the official
dates approved by the centre.

It will be necessary to obtain at least 50% of
the total score of all assessable parts in order to pass the subject.

 

OVERALL ASSESSMENT

Students must inform the teacher of their
express waiver of the continuous assessment system within the period
established by the centre for this purpose, attaching the document provided for
this purpose, covered and signed.

The overall assessment test will take place on
the date and at the times scheduled by the centre in the official exam
calendar. The student must pass each and every one of the assessment tests
detailed below, obtaining a minimum mark of 50% in each one of them. Given the
length of the tests, students who take the global assessment must have 4 hours
to complete them from the official starting time of the examination of the
subject according to the official calendar.

 

Brief description of the tests

Test 1. Examination test on the theoretical
contents taught in the subject.  The test
has a value of 20% of the total grade, being necessary to obtain a minimum
qualification of 50% of it to pass this part.

Test 2. Project. Step-by-step development of
the first part of an effectiveness measurement project. The work is worth 40%
of the total qualification. A minimum qualification of 50% must be obtained to
pass this part. The work is to be handed in on the date and time of the
examination. Details of the contents of the work, methodologies and assessment
criteria will be provided to students of global assessment once the period for
express waiver of continuous assessment has expired.

Test 3. Project.  Step-by-step development of the second part of
an effectiveness measurement project. The work is worth 40% of the total
qualification. A minimum qualification of 50% must be obtained to pass this
part. The work is to be handed in on the date and time of the examination.
Details of the contents of the work, methodologies and assessment criteria will
be provided to students of global assessment once the period for express waiver
of continuous assessment has expired.

 

Summary of the tests and percentage of overall
assessment of the set of tasks:

Test 1. Examination test. Valuation of 20% of
the total mark.

Test 2. Project. Valuation of 40% of the total mark.

Test 3. Project. Valuation of 40% of the total
mark.

 

Students
must obtain a minimum mark of 50% in all the tests to pass the subject.

Information
about the evaluation tests, their format, length, evaluation rubric and
delivery channels will be detailed through the Moovi platform. It is the
student's responsibility to pay attention to the information uploaded and to
gather the specific and complementary information required to pass the subject.

 

SECOND
CHANCE

The
evaluation system is the same in all the exam sessions.

 

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