In the context characterized by diverse digital communication options, consumers gather information before purchasing a product, compare different offers with other buyers, and hold brands that provide useful content in their day-to-day lives in higher regard. In other words, consumers require brands to offer content that aligns with their interests. This is where inbound marketing and the appreciation of content, created from a strategic perspective, emerge. In this regard, this subject aims to contextualize the content environment and provide information on tasks related to content creation, developing a strategy that aligns with the brand's overall strategy and its marketing and communication objectives, and designing a content plan.
English Friendly Program Subject: International students may request from the faculty: a) materials and bibliographic references to follow the subject in English, b) English-language tutorials, c) exams and evaluations in English.
