The Master's Thesis is part of the curriculum of the Master's Degree in Art Direction in Advertising and is equivalent to 12 ECTS credits scheduled in the second semester of the academic year of the degree program. The development of the Master's Thesis is regulated by the Regulation for the completion of the Bachelor's Thesis and Master's Thesis of the Faculty of Social Sciences and Communication.
Its main objective is to carry out the creative direction of an advertising campaign or the practical proposal of a project related to the competencies of the master's degree.
