Guia docente 2023_24 Facultade de Comunicación

Contents

Topic	Sub-topic
Realisation of a project that include all the necessary data for his presentation in a professional context.	Make project
Development of a communication strategy suitable to the needs of a (real or fictitious) client, properly contextualizing the reality of the sector and market it is addressed to, as well as the target audience it is aimed at.	Develop strategy
Define and make a creative proposal of a coherent advertising campaign with the rest of the project.	Define creative proposal
Execution and adaptation of the pieces and advertising elements posed in the project to distinct surroundings and applications.	Execution and adaptation to distinct surroundings
Oral exhibition of the work in accordance with the professional criteria established in the professional sector.	Exhibition and defence