Guia docente 2023_24 Facultad de Comunicación

Expected results from this subject

Expected results from this subject	Training and Learning Results
The student will put into practice the knowledge acquired during the Master's degree, focusing on their practical application. Among the acquired knowledge, we can find: Creating and developing project ideas in the advertising field. Conceiving, producing, and designing effective creative messages within an advertising strategy. Writing advertising texts fluently and adapting them to the creative needs of a message. Adapting to the creative demands of clients who require an advertising service. Adapting an advertising message to its different audiences. Adapting an advertising original to the creative and production needs of each of the advertising media. Coordinating teams and leading the creation of advertising campaigns from a creative point of view.	A2 A3 A4	B1 B2 B3 B4 B5 B6	C1 C3 C6 C8 C9 C14
As a result of learning and skill acquisition, the student must: Master the work tools to autonomously work as an advertising creative (in its various forms) once the Postgraduate Course is completed and passed. Take on thematic risks and innovative ideas in the creation and development phase of advertising content for different media and platforms. Systematize critical self-evaluation of results: assessing the importance of correcting mistakes made in the creative process. Organize and schedule tasks to meet the delivery deadlines of originals according to a determined advertising strategy.