Guia docente 2023_24
Facultad de Comunicación
Máster Universitario en Dirección de Arte en Publicidad
 Subjects
  Produción para medios audiovisuais
   Assessment
  Description Qualification Training and Learning Results
Lecturing Master session. The practical application of the contents covered will be evaluated in a work that will be submitted after the module has been taught. 20 A2
B2
C1
Practices through ICT Making use of practical explanatory sessions for the practical application of the contents covered in the master sessions. 40 A5
B2
B6
C7
Mentored work Design, realization, editing, and post-production of an audiovisual advertising piece about a product, service, or idea following the predefined corporate strategy. 40 A2
A5
B2
B4
B6
C1
C7
C14
 
Other comments on the Evaluation

The student can choose between two types of qualifications: continuous assessment and global assessment.

1- Continuous assessment:

The percentages and concepts mentioned above will be applied (Master session, Practices with ICT support, and supervised work). The final grade will be the average of the 3 sections, according to their relative percentages. The grades of the approved parts will be kept for the next assessment.

The same criteria will be applied in the second edition. All details related to practices, supervised workdelivery schedulecorrection criteria, as well as grades, will be published on the MOOVI platform. It is the responsibility of the student to keep up with this information, as it will not be provided through any other means.

Attendance to the theoretical and practical sessions during the established schedule is mandatory. The practices will mainly take place in class, so attendance will be monitored. Works and practices submitted after the deadline will not be evaluated.

2- Global assessment:

In accordance with the provisions of the Regulation on Evaluation, Qualification, and Teaching Quality, and the Student Learning Process, the student who does not choose the continuous assessment modality will have the right to a global exam on the dates determined by the Faculty. It will be a single test that allows the students to qualify between 0 and 10, just like in the continuous assessment.

This possibility must be expressly requested by the student in advance, following the procedures established by the Faculty's Dean's Office, and will automatically cancel all grades obtained by the continuous assessment modality.

The aforementioned procedure can be consulted on the MOOVI platform. Requests will not be accepted after the established deadline, and once the right is recognized, it cannot be withdrawn.

The tests will take place on the date and time officially established by the Faculty. As a general rule, the duration of this official test is two hours. For the global assessment, each student will need an additional 3 hours (5 from the start of the test) to complete it. It will consist of the following:

· 1st - Theoretical exam (30% of the grade). A test of development questions will be presented related to the contents covered in the master session, which will be available to the students on the MOOVI platform.

· 2nd - Final work (40% of the grade). Similar to the proposal in continuous assessment. The student will deliver on the final assessment day a final transmission master that will consist of the design, realization, editing, and post-production of an audiovisual advertising piece about a product, service, or idea following the predefined corporate strategy.

· 3rd - Practical test (30% of the grade). Performing a practical test using the means and spaces of the Faculty. This test will take place after the theoretical exam and will have a maximum duration of 3 hours.

The final grade will be the average of the 3 parts, according to their corresponding percentages.

The same criteria will be applied in the second opportunity (July).

All details of the exam structure, work and practice statements, delivery schedule, correction criteria, as well as grades, will be published on the MOOVI platform. It is the responsibility of the student to keep up with this information, as it will not be provided through any other means. Any aspect not covered in this guide will be resolved according to the aforementioned Regulation on Evaluation, Qualification, and Teaching Quality and the Student Learning Process:

https://secretaria.uvigo.gal/uv/web/normativa/public/show/565

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