| Of the advertising concept to the materialisation of the creative idea, adaptation and production. |
Workshop for the execution and creative application in graphic means
- Presentation, sample of a selection of works and explanation of the process of production.
- Analysis and understanding of what has to do a professional of the creativity, the design or the impression, and what does not have to do to the hour to confront to a commission.
- The economic questions, economy of the time, the process offering more in return of less. How organise the process of production to improve the profits of a commission.
- Read the commission, understand to the customer, and optimise the graphic means that will condition the process.
- Consult with other professionals and the relation with them before and during the process of production.
- The importance to know how say that yes and how say that no in any field of the graphic production.
- Cultivate the loyalty to the customer during the process, and how this can bring achieve the opening of another new process.
- Present first ideas, define the way and resolve presentations, informing to the customer of the technical requests of the process but without forcing to that it comprise it.
- How show the result in phase beta. How use the RRSS in favour of the process. How design for RRSS, with examples. Mockups vs Real samples. On-line deal vs personal deal.
- The terms. The importance to fulfil them and to advance in all the phases |
| Prepress, color management, types of paper, finishes, prepress, printing systems, budgeting, and logistics. |
Workshop on the steps and elements involved in the prepress and printing process.
Budgeting: an aspect to consider
Types of paper, formats, weights, volume, or grain.
Color proofs
Finishing techniques
Estimated quantities and delivery times according to the type of project
Design, Creativity, and Prepress:
Design objectives and how to develop them graphically
Color management
Variable data
Images with Pantone channels, how to create them
Proper conversion of Pantone to CMYK using FOGRA methods
Common mistakes
Folding
Overprints and bleeds
Rich black and photo homogeneity over vectors
Interactive shadows and transparencies
Etc...
Printing:
Offset, Inkjet, Digital, Gravure, Screen printing, Typography, Pad printing, Flexography, Risography
Which system to use, for what, and why?
Finishing:
UV, Embossing, Lamination, Embossing, Debossing, Foiling, Die-cutting, Stamping, etc...
Logistics: aspects to consider.
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