Educational guide 2023_24
Facultade de Comunicación
Máster Universitario en Dirección de Arte en Publicidad
 Subjects
  Proxectos: creación e presentación
   Contents
Topic Sub-topic
1. Creation and management of personal projects. 1.1. Keys for the entrepreneur
1.2. Creativity and innovation for the entrepreneur
2. Design, planning and management of a personal portfolio. 2.1. The personal portfolio like a key for the creation of a personal branding
2.2. How present and manage a personal portfolio
2.3. Cases of success
3. Presentation of ideas and projects: planning and methodologies. 3.1. The narrative in the presentation of ideas
3.2. Methodologies of presentation and/or defence of ideas
3.3. Keys for an effective presentation: verbal communication and no verbal.
4. Calligraphy, packaging and other proposals applied to the design 4.1. Concept board: Definition and uses
4.2. The calligraphy and the typography like creative tools
4.3. The packaging like tool of communication.
4.4. The sustainability applied to the design
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