Guia docente 2023_24
Facultad de Comunicación
Máster Universitario en Dirección de Arte en Publicidad
 Subjects
  Deseño para medios dixitais
   Contents
Topic Sub-topic
Of the idea to the screen Introduction to the development of interactive projects
Analysis and Design of projects web and digital Principles of the web design.
Technical analysis of webs
Know and develop systems of management of contents (CMS) Basic principles of HTML and CSS
Design, configuration, handle and management of Wordpress
Implementation of changes of style in CSS in Wordpress
SEO positioning Principles of SEO positioning
On-page SEO
Off-page SEO
Future perspectives of SEO.
Analytical Web Installation of a solution of analytical
Main metric. Understanding and reports of analytical web
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