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|  |
| IDENTIFYING DATA |
2023_24 |
| Subject |
Creatividade e mensaxe publicitaria |
Code |
P04M082V11115 |
| Study programme |
| Máster Universitario en Dirección de Arte en Publicidad |
|
| Descriptors |
Total Cr. |
Choose |
Year |
Quadmester |
| 3 |
Mandatory |
1st |
1st
|
| Teaching language |
| #EnglishFriendly | | Spanish | | Galician |
|
| Prerequisites |
|
| Coordinator |
|
E-mail |
maizbar@uvigo.es
|
| Lecturers |
| Figueira Blanco, Mirian | | Lens Diéguez, Álvaro | | Máiz Bar, Carmen |
|
| Web |
http://masterdirecciondearte.webs.uvigo.es |
| General description |
Approach to the creative process, concept development, and idea generation to convey a message that solves the communicative needs of advertisers. |
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