Guia docente 2023_24
Facultade de Comunicación
Máster Universitario en Dirección de Arte en Publicidad
 Subjects
  Creatividade e mensaxe publicitaria
   Expected results from this subject
Expected results from this subject Training and Learning Results
Know the distinct codes and uses of the language in the advertising messages, his components and the relations between the text and other elements in the advertising message. A1
A5
B1
C1
C2
C11
C12
Know the distinct characteristics of the textual message in the visual channels, auditory and audiovisual. A1
A5
C1
C2
C11
C12
Know create advertising and creative messages adapted to the distinct means, supports and advertising formats. A1
A5
B1
B2
B4
C2
C11
C12
C13
D3
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