Guia docente 2023_24
Facultade de Comunicación
Máster Universitario en Dirección de Arte en Publicidad
 Subjects
  Tendencias do sector
   Contents
Topic Sub-topic
General trends of the macro-environment. -Economic
-Political
-Social
-Cultural
-Legal
-Global vs Local
-Sustainability: ODS
Transversal tendencies -Technological
-Digital
Specific tendencies -Sector-specific: advertising brands, agencies, and media
-Creativity, Design, and Art Direction
-Targets: Generation X, Y, Z, Millennials, Seniors, Tribes
-Tools: networks, influencers, Audio & Digital Video, DOOH, eCommerce, eSports, etc.
-Values, lifestyles, behaviors
-Geographical: Spain & Galicia
-Sector-specific: Fashion, Urbanism, Food, Leisure & Entertainment, Work, Transportation
-Business: CSR, purpose, ethics, sustainability.
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