Educational guide 2023_24
Facultade de Comunicación
Máster Universitario en Dirección de Arte en Publicidad
 Subjects
  Tendencias do sector
   Expected results from this subject
Expected results from this subject Training and Learning Results
Use the resources, elements, methods and present procedures in the analysis of tendencies. A1
A3
A4
B5
C3
C6
C14
D1
D2
Analyse general and specific tendencies that affect the Marketing and Communication, to the exert of the advertising activity and, more in concrete, to the creativity and direction of art A4
A5
B6
C1
C3
C8
C14
D1
D2
Panoramic and categorisation of the distinct existent typologies: Generals and specific A1
A3
B4
B5
C4
C5
C6
D3
D4
The tendencies like compass that orients the communication of mark. A1
A3
A5
B6
C3
C6
C9
D1
D2
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