Guia docente 2023_24
Facultade de Comunicación
Máster Universitario en Dirección de Arte en Publicidad
 Subjects
  Dirección e xestión publicitaria
   Methodologies
Methodologies   ::  Teaching methodology guide
  Description
Debate Debate on the contents of the subject taking in account a sample of pieces rewarded in different historical stages.
Presentation Individual exhibition of the work on the studies of cases that have elaborated in this module.
Case studies Study of practical cases by part of the student in which they apply the knowledges contributed in the sessions and of analysis in each one of them.
Lecturing Explanation of the basic concepts of the matter with practical examples, contributing audiovisual material during the sessions.
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