Guia docente 2023_24 Facultade de Comunicación

Contents

Topic	Sub-topic
1. Introduction to the graphic communication	1.1. Nature and definition of image. 1.2. The communicative value of the image. 1.3. Image and contemporaneity.
2. Elements and principles of the visual language	2.1. Morphological elements of the visual design. 2.2. Scalar elements of the visual design. 2.3. Dynamic elements of the visual design. 2.4. Iconic synthesis.
3. Artistic and graphic currents	3.1. Visual referents in the history 3.2. The impressionism and his reactions 3.3. The avant-gardes and the modern art 3.4. New artistic tendencies 3.5. Main schools of contemporary design
4. The creative process	4.1. Techniques 4.2. Strategies 4.3. New forms and tendencies