Galego
Castellano
English
2023_24
2022_23
2021_22
2020_21
2019_20
2018_19
2017_18
2016_17
2015_16
2014_15
2013_14
2012_13
2011_12
2010_11
2009_10
Utilidades
Guia docente 2023_24
Facultade de Comunicación
Titulacións
Grao
Grao en Comunicación Audiovisual
Grao en Publicidade e Relacións Públicas
Mestrado
Máster Universitario en Comunicación en Medios Sociais e Creación de Contidos Dixitais
Máster Universitario en Dirección de Arte en Publicidade
Información de interese
Web principal
Secretaría
Webmail
Faitic
Máster Universitario en Dirección de Arte en Publicidad
Subjects
Teorías do deseño e a creatividade
Expected results from this subject
galego
castellano
english
IDENTIFYING DATA
2023_24
Subject
Teorías do deseño e a creatividade
Code
P04M082V11111
Study programme
Máster Universitario en Dirección de Arte en Publicidad
Descriptors
Total Cr.
Choose
Year
Quadmester
3
Mandatory
1st
1st
Training and Learning Results
Expected results from this subject
Contents
Planning
Methodologies
Personalized assistance
Assessment
Sources of information
Recommendations
Expected results from this subject
Training and Learning Results
Know the main concepts, theorists and practical, of the visual representations, his meaning and his form to communicate realities and ideas.
A1
A2
A3
A4
A5
B5
C3
C4
D4
Apply the techniques of analysis and interpretation of visual images to the advertising communication.
A1
A2
A3
A4
A5
B1
B2
B5
C1
C3
C4
C6
D4
Identify, describe and differentiate the main theories, schools and artistic and graphic currents of which nourishes the advertising.
A1
A2
A3
A4
A5
B5
C1
C4
C5
D4
Know, understand and know how to apply the formulas, techniques and creative strategies to the field of advertising.
A1
A2
A3
A4
A5
B1
B2
B5
C1
C2
C6
C10
D1
D4
Assimilate the basic concepts used in graphic design, general theory of the image and advertising creativity as creative solutions of communication.
A1
A2
A3
A4
A5
B1
B2
B5
C1
C2
C10
D1
D4
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