Guia docente 2023_24 Facultade de Comunicación

Expected results from this subject

Expected results from this subject	Training and Learning Results
Know the main concepts, theorists and practical, of the visual representations, his meaning and his form to communicate realities and ideas.	A1 A2 A3 A4 A5	B5	C3 C4	D4
Apply the techniques of analysis and interpretation of visual images to the advertising communication.	A1 A2 A3 A4 A5	B1 B2 B5	C1 C3 C4 C6	D4
Identify, describe and differentiate the main theories, schools and artistic and graphic currents of which nourishes the advertising.	A1 A2 A3 A4 A5	B5	C1 C4 C5	D4
Know, understand and know how to apply the formulas, techniques and creative strategies to the field of advertising.	A1 A2 A3 A4 A5	B1 B2 B5	C1 C2 C6 C10	D1 D4
Assimilate the basic concepts used in graphic design, general theory of the image and advertising creativity as creative solutions of communication.	A1 A2 A3 A4 A5	B1 B2 B5	C1 C2 C10	D1 D4