Educational guide 2023_24
Facultade de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  International advertising
   Training and Learning Results
Code Description
A5 That the students have developed those learning skills necessary to undertake later studies with a high degree of autonomy.
C1 Knowledge of the historical evolution of the advertising communication and of the public relations, as well as of the industrial aspects, socio-political and aesthetic that influence on their elements, forms and processes.
C5 Theoretical and practical knowledge of the advertising elements, forms and languages and of the public relations in the local/regional context, both national and international.
C9 Knowledge of the communication strategies and its creative development, applicable to all type of organizations, as well as of the necessary methodologies to its analysis, audit and evaluation.
D3 Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork.
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