Code |
Description |
A5 |
That the students have developed those learning skills necessary to undertake later studies with a high degree of autonomy. |
C1 |
Knowledge of the historical evolution of the advertising communication and of the public relations, as well as of the industrial aspects, socio-political and aesthetic that influence on their elements, forms and processes. |
C5 |
Theoretical and practical knowledge of the advertising elements, forms and languages and of the public relations in the local/regional context, both national and international. |
C13 |
Expressive dexterities: ability and skill to give creative form to the message. Realization of basic advertising pieces and supervision of its definitive production. |
D4 |
Managerial competences: ability to administer the time, with skill to the organization of tasks. |