| Code |
Description |
| A4 |
That the students can transmit information, ideas, problems and solution to an audience specialized as much as no specialized. |
| B3 |
Interpretative competence of the environment: ability to analyze and interpret the economic, political, socio-cultural, technological and communicative environment. |
| C9 |
Knowledge of the communication strategies and its creative development, applicable to all type of organizations, as well as of the necessary methodologies to its analysis, audit and evaluation. |
| C12 |
Analytical-synthetic dexterity: ability and skill to establish the strategy, planification and own processes of the advertising communication and of the public relations. |
| C14 |
Directive and collaborative dexterities: ability and skill to take on responsibility of the area of communication of an organization, facing the strategic management of their intangibles, the corporate social responsibility and the relations with different publics. |
| D2 |
Creative competences: ability to the creativity, the innovation and the adaptation to the change. |
| D3 |
Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork. |
| D4 |
Managerial competences: ability to administer the time, with skill to the organization of tasks. |
| D5 |
Managerial competences: ability to assume the leadership in projects, managing them efficiently and assuming commitments of social responsibility. |
| D6 |
Managerial competences: preparation to assume the risk in the decision taking. |
