The practice of public relations focuses on managing the communication between organizations and their audiences. An image campaign is aimed at building, reinforcing and improving the public appraisal of a brand, a person, a product or a service.
In this course, we will study and create image and public relations campaigns, going through their basic stages: approach, research, diagnosis, planning, strategies and actions, and evaluation.
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English Friendly subject: International students may request from the teachers: a) resources and bibliographic references in English, b) tutoring sessions in English, c) exams and assessments in English.
