1. In order to pass the course with the
continuous assessment system described above, it will be necessary to submit and present all
assignments and exercises, obtaining a minimum passing grade (5) in each of
them, and complying with the topics, deadlines and conditions established by
the teaching team. In addition, attendance to classes will be mandatory (a
maximum of 2 unexcused absences will be allowed throughout the term).

2. In the event that the student wishes to
choose the global evaluation system, he/she must present his/her waiver to the
continuous assessment system within the period of time and following the
procedure established by the School.

3. Description of the global evaluation system:

On the
official date scheduled by the School for the final exam, students must:

- Take a
theoretical exam, defined by the teaching team (60% of the grade).

- Complete a practical exercise, defined by the teaching team (20% of the grade).

- Submit a
paper consisting of the analysis of a real image and PR campaign, defined by
the teaching team (10% of the grade).

- Deliver an
assignment consisting of the design and development of an image and PR
campaign, defined by the teaching team (10% of the grade).

Obtaining
the minimum passing grade (5) in each and every one of them.

4. The second-chance assessment process will be the same as that
established for the global assessment system.

5. Information about the tests and papers, their format, length, deadlines
and delivery methods will be explained in class and through the Moovi platform.
It is the student's responsibility to be aware of the information required to
pass the course.