Guia docente 2023_24 Facultade de Comunicación

Contents

Topic	Sub-topic
1. Basic Concepts	Public Relations Identity Image Reputation Tools Audiences
2. Campaigns	Image and Public Relations Campaigns Definition Reasons Types Professional Profiles
3. Planning	Approach Research Diagnosis Objectives Target Audiences Strategies Actions Timeline
4. Evaluation	Measurement and Control Evaluation Methods Feedback
5. Case Studies	Analysis and development of image and public relations campaigns