Educational guide 2024_25
Facultade de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Planning and management of advertising media
   Training and Learning Results
Code Description
B1 Interpretative and operative competences of the communication as a reality and as a field of study from the humanistic and technical point of view: theoretical knowledge of the communication.
C3 Knowledge of the structure of the advertising means: characteristics, typologies and problematic.
C4 Theoretical and practical knowledge of the organizational structures and of the advertising processes and of the public relations.
C12 Analytical-synthetic dexterity: ability and skill to establish the strategy, planification and own processes of the advertising communication and of the public relations.
C15 Ability to the economic and budgetary management within the scope of the advertising activity and of the public relations.
D2 Creative competences: ability to the creativity, the innovation and the adaptation to the change.
D3 Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork.
D6 Managerial competences: preparation to assume the risk in the decision taking.
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