| Code |
Description |
| B1 |
Interpretative and operative competences of the communication as a reality and as a field of study from the humanistic and technical point of view: theoretical knowledge of the communication. |
| C3 |
Knowledge of the structure of the advertising means: characteristics, typologies and problematic. |
| C4 |
Theoretical and practical knowledge of the organizational structures and of the advertising processes and of the public relations. |
| C12 |
Analytical-synthetic dexterity: ability and skill to establish the strategy, planification and own processes of the advertising communication and of the public relations. |
| C15 |
Ability to the economic and budgetary management within the scope of the advertising activity and of the public relations. |
| D2 |
Creative competences: ability to the creativity, the innovation and the adaptation to the change. |
| D3 |
Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork. |
| D6 |
Managerial competences: preparation to assume the risk in the decision taking. |
