| Code |
Description |
| A4 |
That the students can transmit information, ideas, problems and solution to an audience specialized as much as no specialized. |
| C3 |
Knowledge of the structure of the advertising means: characteristics, typologies and problematic. |
| C5 |
Theoretical and practical knowledge of the advertising elements, forms and languages and of the public relations in the local/regional context, both national and international. |
| C12 |
Analytical-synthetic dexterity: ability and skill to establish the strategy, planification and own processes of the advertising communication and of the public relations. |
| C13 |
Expressive dexterities: ability and skill to give creative form to the message. Realization of basic advertising pieces and supervision of its definitive production. |
| D2 |
Creative competences: ability to the creativity, the innovation and the adaptation to the change. |
| D3 |
Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork. |
| D4 |
Managerial competences: ability to administer the time, with skill to the organization of tasks. |
