Guia docente 2024_25
Facultade de Comunicación
Grado en Publicidad y Relaciones Públicas
 Subjects
  Preparation of advertising message
Subject Guide
IDENTIFYING DATA 2024_25
Subject Preparation of advertising message Code P04G190V01401
Study programme
Grado en Publicidad y Relaciones Públicas
Descriptors Total Cr. Choose Year Quadmester
6 Mandatory 2nd 2nd
Teaching language
#EnglishFriendly
Spanish
Galician
Prerequisites
Department
Coordinator
Pérez Seoane, Jesús
E-mail jpseoane@uvigo.es
Lecturers
Pérez Seoane, Jesús
Web
General description Messages are the basis of advertising communication. The ideas that allow us to achieve communication objectives. That claim that captures the attention of the audiences. That situation that reaches us and makes us remember the advertisements and that we are able to associate them with a specific brand.
To achieve this, words, images, symbols and sounds are mixed them all together. These elements are analyzed in this subject in order to strengthen the advertising skills of the students.
English Friendly subject: International students may request from the teachers: a) resources and bibliographic references in English, b) tutoring sessions in English, c) exams and assessments in English.
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