Messages are the basis of advertising communication. The ideas that allow us to achieve communication objectives. That claim that captures the attention of the audiences. That situation that reaches us and makes us remember the advertisements and that we are able to associate them with a specific brand.
To achieve this, words, images, symbols and sounds are mixed them all together. These elements are analyzed in this subject in order to strengthen the advertising skills of the students.
English Friendly subject: International students may request from the teachers: a) resources and bibliographic references in English, b) tutoring sessions in English, c) exams and assessments in English.