1. To pass the subject with the continuous evaluation system described above, it will be necessary to deliver, present and present all the assignments and exercises, obtaining a minimum qualification of passing (5) in each of them, and following the topics, deadlines and conditions established by the teaching team. In addition, attendance at classes will be mandatory (only a maximum of 2 unjustified absences will be allowed in the entire semester). 

2. If students want to opt for the global evaluation, they must present their resignation from the continuous evaluation within the deadline and following the procedure established by the center.

3. Description of the global evaluation: 

On the official date established by the center for the final exam, students must:

- Take a theoretical exam, defined by the teaching team (60% of the grade)

- Solve a practical case, defined by the teaching team (20% of the grade)

- Deliver a job consisting of the development of an advertising campaign based on a briefing defined by the teaching team (20% of the grade)

Obtaining the minimum passing qualification (5) in each and every one of them.

4. The second opportunity evaluation process will be the same as that established for the global evaluation.

5. Information about the evaluation tests, their format, length, dates and delivery channels will be detailed in the classes and through the Moovi platform. And it is the responsibility of the students to be attentive to the information that is necessary to pass the subject.