Guia docente 2024_25 Facultade de Comunicación

Expected results from this subject

Expected results from this subject	Training and Learning Results
Determine the elements that define advertising process.		C5
Describe and interpret the processes of creative thinking.		C6
Stages of the creative idea.		C6 C9
Identify and explain advertising creation processes.		C9
Adapt the specific language for each advertising media, identifying advantages and limitations.		C9 C13
Advertising tools, tricks and resources.	A2	C5 C6	D2
How to present an idea: language and reasoning skills.	A2	C13	D2
Use persuasion techniques to capture your audience's attention and gain their trust.		C9 C13
Synthesize the final presentation within the established deadline.	A2	C13	D2
Set the accurate goals when carrying out projects.		C9