| Code |
Description |
| A2 |
That the students know how to apply their knowledges to their work or vocation in a professional way and have the abilities that are usually shown through the production and defense of arguments and the resolution of problems inside their area of study. |
| C5 |
Theoretical and practical knowledge of the advertising elements, forms and languages and of the public relations in the local/regional context, both national and international. |
| C6 |
Imaginative competence and knowledge of the creative thought methods and its application in the communication process. |
| C9 |
Knowledge of the communication strategies and its creative development, applicable to all type of organizations, as well as of the necessary methodologies to its analysis, audit and evaluation. |
| C13 |
Expressive dexterities: ability and skill to give creative form to the message. Realization of basic advertising pieces and supervision of its definitive production. |
| D2 |
Creative competences: ability to the creativity, the innovation and the adaptation to the change. |
