| Code |
Description |
| B1 |
Interpretative and operative competences of the communication as a reality and as a field of study from the humanistic and technical point of view: theoretical knowledge of the communication. |
| B2 |
Interpretative competence of the communication: ability to analyze the elements of the communication and generate the knowledges in this discipline. |
| C2 |
Socio-cultural competences: Knowledge of the socio-psychological processes that affect to the development of the communication in general, the specific of the advertising communication and those related to public relations. |
| C5 |
Theoretical and practical knowledge of the advertising elements, forms and languages and of the public relations in the local/regional context, both national and international. |
| C6 |
Imaginative competence and knowledge of the creative thought methods and its application in the communication process. |
| C11 |
Competence or digital literacy: ability and skill to use the technology and techniques of communication in new formats, interactive means and multimedia. |
| C13 |
Expressive dexterities: ability and skill to give creative form to the message. Realization of basic advertising pieces and supervision of its definitive production. |
| D1 |
Interpretative competences of the communication: ability to recognize ethical implications in professional decisions. |
| D2 |
Creative competences: ability to the creativity, the innovation and the adaptation to the change. |
| D3 |
Collaborative competences: ability of adaptation to the objectives and organizational values and of teamwork. |
